In media, an echo chamber is a situation in which information, ideas, or beliefs are amplified or reinforced by transmission and repetition inside an “enclosed” system.
In an echo chamber, other voices and ideas cannot be heard.
Think about your office. Are you living in an echo chamber? I’ve mentioned before the dangers of getting stuck in the mire of “that’s the way we’ve always done it.” It’s easy to fall into that pattern.
Ask yourself, are you open to new procedures, new plans, and new possibilities? A good place to start is to look for ideas, information or inspiration from outside of your practice.
Where do you start looking? You can borrow from the best practices in medical, or you could borrow from the best practices in merchandising, retail and public relations.
We suggest that you consider how social media can help you build your practice. Posting on Facebook & Twitter will not only give you an opportunity to tell people about your practice, it will also drive new patients to your website.
Share news about your accomplishments, patient reviews, office news, additions to staff, new procedures, special events and information on staying well.
The added activity of the posts and tweets will help to increase your search engine score, so when people are looking for information on doctors, your website will move up higher on the search pages. Its a win-win situation.
Take a look outside of your practice. Get out of the echo chamber, hear what others are saying, and make sure that others hear you too.