Where do patients go when they are searching for a medical information?
They go ONLINE.
How will they find your practice?
In the search results.
How do you show up in the search results?
Posting, Tweeting, and Blogging increase your online presence, and improve your ranking in search results.
There is a method to getting noticed on the internet. A quality website that is updated and active, ranks you higher on the search results. Regular posts, tweets and blogs make your website a destination for more information.
Where do I start?
1. Establish profiles on the major social media sites (Facebook, Twitter, Google+, Pinterest). Find out which social media site or sites are best for your business. Then set up pages or profiles on those sites — and post content regularly, at least once a week.
2. Create fresh, shareable content. Blogs are the most cost-effective way to boost your on-line traffic. Google loves original and valuable content, and blogs on your area of expertise are a great foundation that you can post and tweet about! The search engines are looking for key words in your headlines and content. Effective writing increases your rank.
3. Ask friends, family members and employees to get the word out — and reward referrals. We’ve said it before…ask people to follow you! And don’t forget to reward those who bring in new business. If you appreciate them, let them know!
Let CareLink help you get started on improving your online presence and providing consistent, quality information that positions you as an expert in your field. We know that people are searching…we help them to find you!