Social Media provides a great platform to highlight your professional expertise.
Share your thoughts, your insights and your experience on Facebook, Twitter & blogs. Establishing an online expert presence is something that takes planning and effort, but it is well worth the investment.
Joanne Black, sales and social media expert explains it well…
“Social media has provided a new outlet to showcase your expertise — and your passion. Brick and mortar establishments are about location, location and location. The cyber-world is about content, content and content. When you provide consistent, relevant, helpful content, and answer people’s questions about your area of expertise, you quickly become known as the go-to person for your topic. You will be the expert everyone turns to for advice (and yes, to spend some money). After all…you’re a thought leader.”
A couple of things to remember when establishing yourself as an expert online:
Good content is essential.
Be consistent…publish often! It takes more than a few posts to get you noticed.
Know your audience…write about what they want to know.
Minimize the technical jargon, use terminology that’s easy to understand.
Don’t forget to inject some personality too!
Need help with getting started? Contact CareLink to help you map out your strategy. We can help you develop a plan that showcases your practice and staff. Don’t worry if you don’t have time to write your own content. We’ll work with you to develop ideas and help write the story that you want to share.