Being a “baby-boomer” era medical professional has presented many challenges. We needed to change our marketing strategies in order to perpetuate, survive and grow our physical therapy practice. First it’s a need for a website, then social media marketing which requires expertise in areas we did not have — and consumes time that could be better used to treat patients. Who would have thought this would be a necessary skill set for survival in the healthcare industry? Facebooking, tweeting, re-tweeting, liking, disliking, blogging, etc., …all of these high tech but necessary tools to survive in today’s competitive marketplace can be intimidating and time consuming. What a blessing it was to meet Bobbi from Carelink! She was able to take these technical and somewhat strange concepts for us, present them in an understandable and logical fashion and implement then into a successful marketing strategy. She is tech savvy, smart, capable and always enthusiastic. And most importantly, she is genuinely dedicated to your success and achieving your goals. She is a pleasure to work with. I highly recommend her and Carelink. I wish we could have found her many years ago.
Patient education was an important part of the care plan for this ophthalmic practice. Together, we created this blog post which provided the information that diabetic patients needed to protect their vision from diabetic eye disease. This blog has multiple marketing uses.
One blog post = multiple opportunities!
- Waiting room/office display
- Patient education hand-out
- Email copy to all patients
- Distributed to referring doctors for their patients
- Promoted on Facebook to “share” with our patients’ friends and family who have concerns about diabetic care.
- Posted on Twitter with the hashtag #diabetes, so that it will be included for people searching for diabetic information.
Full-service ophthalmology practice
As Senior Director of Programs and Operations at Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation, I brought CareLink Communications on board to to work with the award winning Integrated Product Development (IPD) program. IPD needed CareLink’s help to connect with the newest industry sponsors of the program. My request for CareLink’s services was on a very short timeline, but Bobbi and her team were able to meet our needs within the timeframe and helped us launch the new corporate sponsored projects without a hitch! I knew we were in good hands from my first meeting with Bobbi – her personal attention to our specific needs, and professional yet friendly interactions with our sponsors, made the kickoff of this year’s projects a great success.
We started working with CareLink Communications because we were having trouble getting our website up and running. We had worked with a graphic design company for the layout, but were at a standstill when it came to content. The website was close to done, but we were having trouble getting it into a finished format. We were busy running our business, and didn’t have the time to devote to the detail that finishing the website required. Lucky for us, we found CareLink. Bobbi took on the task of editing and re-writing some of our copy. She worked on formatting the information so that it was more readable, and found photos that worked great with our theme. The photos even complimented our logo! Within days of connecting with CareLink, our website was ready to launch. Harbor Light Software Now we have a contract with CareLink to provide marketing support. They are quick to respond, and ready with marketing solutions for our growing company. Fran Karp, Harbor Light Software
We worked with a local restaurant to bring in new customers via special event dinners. These fixed-price dinners offered special menu items served on the outdoor patio. Seating was limited, so reservations were required.
To help facilitate reservations, we developed a QR code and included it on the flyer and menu cards. Customers could use their smartphones to scan the code, and go directly to the website to reserve their spot for the event.
Reservations filled up quickly, and they added more dates for these special dinners on the patio!
Trade Show FlyerOur client, Harbor Light, introduced a new product, the eFin Logbook, aimed at recreational fishermen. This app was an electronic version of the fisherman’s traditional paper logbook which they used to record trip and catch information. Our job was to highlight the product features, and make it clear that this product worked on a smartphone or tablet. Since a picture is worth a thousand words, we captured the app working on a smartphone that was being held in the palm of a hand. We were able to illustrate all of the client’s requirements on a 5″x8″ printed piece that was perfect for distribution at trade show. The response to their innovative product was overwhelming…we were happy to be part of their success! Click on the picture to see the results, and contact Harbor Light if you would like the eFin Logbook for your next fishing trip! Harbor Light