If you make it personal, people will share.
If you want your posts to get more attention, consider subject matter that readers will want to share…make it personal.
We recently posted a blog on one of our client’s pages that talked about the Diabetes-Eye Connection. In the social media post that highlights this blog, we asked viewers to share the information with friends and loved ones who had diabetes. We asked them to spread the word that routine eye exams reduce the risk of vision loss from diabetic eye disease.
This request resonated with readers and they shared the post. We gave them a post that could make a difference in someone’s life. They shared the post because they cared about their diabetic parents, friends, family members, and co-workers. By sharing this post, they could share valuable health information, and let others know that they were thinking about them…and they cared. It was a post about diabetes, but we made it personal and asked them to share.
Everyone loves a heart-warming story. Share your stories of patient success. Share items that show the heart-warming side of medicine. While you must be careful about privacy issues, sharing a story that touches the heart encourages sharing. Stories that show the human side of healthcare and focus on positive patient outcomes are great topics for blog articles.
Share the personal side of your practice. Celebrate your staff milestones, special events and achievements. Let your patients get to know the people in your office on a more personal level. If you have a staff member who volunteers with a community organization, share the news. It shows pride in your staff, encourages sharing among their friends, and helps the organization get some publicity too.
You might be surprised…and impressed…at all that they do! Making it personal will encourage sharing among their friends, family and others involved in their cause. (Ask your staff’s permission, of course!)
It is an opportunity to recognize employee years of service, certificates received and rave reviews. It raises the profile of your office and shows the dedication and the professionalism of your staff members.
Get personal when you talk features/benefits. While promoting a new product or service, find the personal link – what is the benefit to the patient? Why did you add this service to your practice? How does it make a difference to their health? Find the personal connection, and write from that point of view.
For example, if you now have a new piece of equipment. Instead of writing about the new machine’s features, highlight the benefits to the patient – quicker results, convenience of service, and more thorough diagnostics.
Consider the personal side of your patients and your practice when you look for your next topic. Make it resonate with your readers, share heart-warming stories, include your staff in your brainstorming, and be sure to show the benefit side of what you have to offer.
Need help? We can help you find a voice that will help you make the personal connection. Contact us at CareLink.