What is SEO? (S)earch(E)ngine(O)ptimization, and NOT (S)pam(E)veryone(O)nline. When someone looks for information and services on the Internet, they use a search engine, via a browser. Google, Bing, Yahoo, are all companies with search engines.
When you type “pizza” in your browser, a search engine attempts to figure out what you want from the internet. Do you want to know the history of pizza, do you want to order pizza, or do you just want to check your spelling on the word?
Now the optimization comes in play.
Your website is the connection between you and your customer. When people search, it’s rare that they ever move past the first page of results. The problem is that not everyone can be on the first page. The search engine companies try to give the best results on that first page. They’re trying to show you the best pizza place near your location.
Google, Yahoo & Bing keep their search formula a very complicated and guarded secret. They are constantly improving their formula…so the rules often change! You can spend a lot of time and money paying someone to try to keep ahead of this process.
OR…You can take that time, energy and money and be the best pizza place with a website that is easy to use with the information consumers are looking for.
Our philosophy is that you should hire someone that’s going to get the word out that you’re the best pizza place in town. If you offer a great product or service, you will have an active site…and you’ll more than likely find yourself on that first page of results.