Success depends on your state of mind.
Let me explain…
I started working with a practice that had noticed a decline in business. They were a great practice with loyal patients and a history of successful outcomes.
We started talking about marketing. They had never done any in the past. Marketing was a new concept for them. They hadn’t needed it before. But the environment they were now in had changed.
There were two large hospital networks that were growing up around them. These hospital networks had state-of-the-art facilities and big budgets. There were hospital billboards all over the place. They ran ads in the local media. They sponsored events. They were everywhere.
How does a private practice compete? We took a look at their practice.
1. What were their strengths?
2. Where did new patients come from in the past?
3. What was their process with current patients?
4. How were they using their office space to promote themselves?
We took this information and started to develop in-office signage, a patient referral program, posting on social media, and sending emails to physicians and patients. We increased the visibility of their practice to the outside world.
But the real change was internal. I started to see a change in each member of the staff.
They started to think differently. They started to recognize opportunities. They became more comfortable talking to patients and about referring friends and family. Patients saw the signs & brochures in the office, and these items triggered the conversation about referrals.
The practice started to collect email information from each patient. They asked happy patients for testimonials. They handed out referral information at check-out. They posted information on social media & in the office. Flyers or newsletters accompanied all correspondence.
They started to promote their office, their services & their expertise. They started seeing results.
The number of new patients increased. The appointment schedule was filled. They heard back from doctors who were interested in learning more about their services.
Medical Marketing is everywhere.
It can be seen as a problem or an opportunity. They chose to see the opportunity, and it changed the way that they think in their office. They continue to be an outstanding health provider with loyal patients and great outcomes, but they now have a new viewpoint. They see ways to promote themselves…with a little help from us.
Success…it can depend on your state of mind. Develop and nurture a marketing mindset, and you too will see the results.