What is the most important element of your website?
It really is all about content.
Just to be clear…
Relevant, quality content is the most important feature of your website.
Every time someone types into a search engine, they are looking for an answer to a question. If your website has the answers to questions that people are asking, your listing will move up in the search results. Search engines seek out the sites with content that answers questions.
In addition to being relevant, search engines like websites that are active. An active website indicates that the information there is up-to-date, and that the company is dynamic. So, how do you make sure that your content is active & fresh? You post blog articles with interesting, fresh content, and then spread the word about the blogs through social media sites like Twitter, Facebook, LinkedIn & Instagram.
Social media is a great distribution source that takes your message to a wider audience. Social media is all about sharing. When you reach someone on social media, you reach their social media connections as well. Your message begins to spread organically to people who share similar interests, concerns and lifestyles.
What makes something “share-worthy”? Why would you want to share something with your friends? It all comes back to the content! People want to share because the content is interesting, relevant & fresh!
To review, what is the most important element of your website?
It really is all about content.