At CareLink Communications, one of the first orders of business is getting a practice’s blog up and running. We see your blog as the keystone of your online marketing efforts. We’re from Pennsylvania, the Keystone State, so we don’t use the word “keystone” lightly!
The blog pulls interested people to your website because they want to learn more. It is your showcase for your services, your expertise, your point of view, your response to frequently asked questions, your opportunity to inform and to provide better patient education. Your blog allows you to shine a spotlight on the items you deem most important.
If you’re not sold yet…here are 4 more reasons why a BLOG is key to your online Marketing.
1. Blogging Content Delivers Ongoing Value: Your blog is a permanent part of your website. Every blog article becomes part of a library that chronicles your practice and your expertise. Unlike a Facebook post or a tweet, blog posts can be referenced any time, any day.
2. A Blog adds substantive content and pages to your website. Your blog adds to the depth of your website on a regular basis. When you add an article to your blog, you are adding a new page to your website. Each new page adds broadens the scope of your website, and allows more opportunities for people to find you.
3. Your Blog increases your search engine value. Search engines respond to websites that are updated with fresh and relevant content. An active website ranks higher in search results. Key words in your blogs offer more opportunities for your practice to show up on search engines. The more you blog, the higher your search engine score. If a new process or procedure is currently in the news, a blog post on the topic will put your practice in the search results.
4. Blog posts show that you are active and engaged. Consistent blog posts show consumers and search engines alike that your site has relevant up-to-date information. How many times have you seen websites that haven’t been updated in years? A blog is a great way to show that your practice is aware of on-going trends and innovations in your specialty.
If you want to have a blog work for your practice, let us know. We know how to write blogs that get noticed. We work with you to come up with an effective schedule of topics. We can take it from there to do the writing and the posting for you.
Let’s get started working on your blog. We’ll help you put that keystone in place, and strengthen your online presence.